The Birth of Übergoat

lightbulb1 Secondhand" doesn't mean "second-rate". We've been shopping thrift stores ever since we can remember and have always believed that beautiful clothing deserved another life. It came as a lightbulb moment while picking up incredibly beautiful cashmere sweaters off the rack and spotting a hole here or a stain there and thinking what a shame that this luxurious fabric was going to end up in a ragbag or dumpster. With more than 2,500,000,000 pounds of used clothing ending up in landfills each year, our goal is to keep as many cashmere sweaters from sharing the same fate. Give the goat some respect!